Beauty moves through communities, not ads. This summer we ran 350 MediHeal recovery kits through LA's run crews; this fall we're on the road with Beauty of Joseon — a shade-match sampling series across nine communities, from Venice to Dana Point. Pull up.
Upcoming
SEP
20
The dogs run the park; you get matched. Every shade of Tinted Dayscreen SPF 30 on the cart — 15 shades, 120 samples — plus water bowls and treats for the ones who actually organized this club.
Upcoming
SEP
13
Our own community's flagship morning. Third-wave coffee, slow-morning energy, and the full Beauty of Joseon display on the boardwalk. This is the largest stop of the sampling series — come early, bring a friend, leave with your shade.
Upcoming
SEP
12
Orange County gets its turn. Newps brings the community, we bring the cart — 70 samples of Tinted Dayscreen SPF 30 across 14 shades, matched by the water in Dana Point.
Upcoming
SEP
8
The sampling cart lands on the bluff. Between classes, stop by the Beauty of Joseon display for a quick shade match and a leaflet on why tinted mineral SPF belongs in a daily routine — even in September.
Upcoming
SEP
6
A slow Sunday with the Western Wellness Social Club — movement, mindfulness, and a shade-match bar to close. Tinted Dayscreen SPF 30 across 13 shades, with a hydrate-and-protect mini routine for the week ahead.
Upcoming
SEP
3
LA's women's skate crew rolls with us. Skate a lap, then hit the Beauty of Joseon cart — tinted mineral SPF that holds up to pavement, sweat, and golden hour. Nearly 100 samples on deck across every shade.
Upcoming
AUG
30
GirlGroup takes the sampling cart to the west side. Shade-matching across the full Tinted Dayscreen SPF 30 range — 15 shades from 15C to 59N — plus SPF reapply before the sun gets serious. First 50 guests leave with their match.
Upcoming
AUG
28
LA's network of fashion-industry moms hosts an evening with Beauty of Joseon. All 15 shades of the new Tinted Dayscreen SPF 30 on one bar — get matched, get a mini routine, take your shade home while supplies last.
Recap
AUG
—
Instead of one venue, we went to 25 doorsteps. Chapter leads of The Mom Walk Collective — from Torrance to Temecula — each received a curated Beauty of Joseon kit to walk, wear, and review with their local groups. The shade feedback goes straight into what we stock.
Recap
JUL
13
Our biggest run-club gifting to date. 250 finishers each left with a full MediHeal recovery kit: the Madecassoside Sun Serum mini, a Madecassoside Blemish Repair sheet mask, a 7-pad sampler of the second-generation toner pads — collagen firming, PDRN lifting, vitamin C toning, hyaluronate, phyto-enzyme, tea tree, madecassoside — and a collagen eye-ampoule patch, retinol or vita, drawn at random.
The pads people reordered afterward went straight into the shop. That's the flywheel working.
Recap
JUL
13
Same morning, different crew. 100 runners from the Latina Baddie Run Club got the MediHeal treatment: sun serum minis, blemish-repair masks, 14-pad sachets of the tea tree, PDRN and collagen toner pads, and eye-ampoule patches to close.
Two run crews, one Sunday, 350 kits packed and handed off from our Buena Park warehouse.
Recap
JUN
13
Coffee & Chill traded the cafe for the coast. Sunrise on the Venice boardwalk, a third-wave coffee cart, and a free SPF bar matching the community to Korean mineral sunscreens. The first 150 beach kits went in under an hour — and the SPF reorders told us exactly what to bring back for the September series.