Journal

Where HypeLife shows up IRL.

Beauty moves through communities, not ads — so we meet them on the sand, at sunrise, mid-run. Here's what's coming up, and where we've been. Pull up.

Upcoming JUN 13

Coffee & Chill◍ Venice Beach Boardwalk, CA

Coffee & Chill takes the Venice boardwalk

🕘 7:00–11:00 AM

Coffee & Chill is trading the cafe for the coast. We're posting up on the Venice Beach boardwalk at sunrise — third-wave coffee cart, salt air, and the slow-morning energy the community runs on.

The main event is a free SPF bar: get matched to a Korean mineral sunscreen (ABIB's green-tint SPF and MEDIHEAL's daily shields), with a hydrate-and-protect mini routine before you hit the sand. Skate a lap, sip, swatch, repeat. First 150 people get a Coffee & Chill x HypeLife beach kit.

Find us between Muscle Beach and the skate park. Bring a friend, bring your barrier — we'll handle the sunscreen.

RSVP — it's free

Upcoming JUL 13

HypeLife Run Crew◍ Santa Monica Beach · the Strand, CA

Sunrise 5K + recovery skincare bar

🕘 6:30 AM sharp

The HypeLife Run Crew opens its summer season on the Strand. Meet at the Santa Monica Pier at dawn, run an easy 5K toward Venice along the water, and roll back for the part everyone actually shows up for.

At the finish: a recovery skincare bar — heartleaf cooldown pads for flushed post-run skin, a quick cleanse-and-soothe station, and SPF reapply before the sun gets serious. All paces welcome; walkers too. No one gets dropped.

Space is capped so the recovery bar doesn't turn into a line. Save your spot and we'll send the meetup pin the night before.

Save my spot

Recap MAY 18

Latina Baddie Run Club◍ Brooklyn, NY

The morning we turned a run club into a skincare ritual

🕘 Recap

250 runners, one MEDIHEAL pop-up, and a 6am lesson in what community-first beauty looks like. Every finisher left with a curated kit — and the products they kept reordering went straight into the Editor's Edit on the homepage.

The event didn't just hand out product; it told us what to stock. That's the flywheel: real events feed the community, the community feeds the data, the data feeds the shop.

Read the recap