The houses we build with.

REJURAN made its name inside Korean dermatology clinics, where its PDRN injectables became the quiet standard for skin regeneration. The cosmetics line brings that same polynucleotide science home — no needles, same obsession with repair.

The Dual Effect Ampoule pairs 5,000 ppm c-PDRN® with Ceramide NP: one drives cellular renewal and elasticity, the other rebuilds the barrier that keeps it. It is the anchor of our Longevity edit, and the reason our PDRN kits exist.

We carry REJURAN because longevity skincare should trace back to clinical practice, not marketing decks — and few brands can make that claim as directly.

Dear Dahlia set out to prove vegan beauty could be the main event, not the compromise. Founded in Seoul in 2014, every formula is 100% vegan and cruelty-free, built around the brand's patented Dahlia Variabilis flower extract, and dressed in the marble compacts that made it a department-store darling from Paris to New York.

The heroes — Lip Paradise Intense Satin, the Paradise Dual Palettes, Skin Paradise cushion — already sell direct in the US through deardahlia.us and Amazon. Which is exactly why we're bringing it to communities as premium touch-up stations: sample the luxury, buy it the same afternoon.

Abib takes its name from an old word for the first month — the season when everything returns to its purest state. That's the philosophy in a word: minimal formulas, mild acidic pH, and heartleaf doing the quiet work of calming skin the city stressed out.

The Gum Sheet Mask and Heartleaf Spot Pad built the cult; the Collagen Eye Patch took it mainstream, landing in 255 US Costco warehouses in 2025. For the mom communities we run with, that's the perfect loop: try the patch on a morning walk, grab the jar on the weekend Costco run.

Beauty of Joseon bottles Joseon-era beauty wisdom — rice, ginseng, propolis — in formulas that broke the American internet. Relief Sun made it the face of K-sun care; Sephora put it in roughly five hundred doors.

Right now it's our busiest program: nine community stops in six weeks, sampling 15,000 Tinted Dayscreen units across moms, skaters, students, and slow-morning people — from a 785-bag campus takeover at LMU to the flagship Coffee & Chill Venice morning. The data flows back to Goodai; the shades walk out the door.

Heveblue — from the French rêve bleu, 'blue dream' — was founded on a radical idea for beauty: print the exact concentration of every hero ingredient on the label. Vegan, fragrance-free, clinically tested to a 0.00 irritation index with Korea's dermatology research institute.

The Salmon Caring Centella line (salmon PDRN meets centella) is the viral one. Stateside it's cross-border only for now — which makes our communities the front door: Fashion Mamas got it in August, and a two-week, multi-chapter Mom Walk rollout kicks off September 28. HypeLife Drops carries it in the US in the meantime.

VIDIVICI is Shinsegae's twenty-year beauty flagship, rebuilt top to bottom in 2025 around one idea — skin's own strength — and one ingredient story, the Core Peptide Booster™. The relaunch is working: first-quarter Japan sales grew sixty-fold, with 169 doors rolling out.

2026 is its American beginning, and until the retail channel lands we're building recognition the community way: cushion shade-matching stations with LA's women's social clubs, where base makeup gets tried on real skin in real daylight.

Demaf — short for 'Dear My Friends' — calls itself Korea's first community-driven skincare brand, and means it: listen to skin concerns first, formulate second. Barrier-first, honest, small.

That DNA makes it our favorite pilot: 'skin talk' co-creation sessions at Coffee & Chill, where members' feedback loops straight back into the lab. You can already buy it in the US through MUSINSA's brand store and LA's Krescendo.